Open Christmas Eve: Hawaii Bowl Watch Party

Mele Kalikimaka. Bierock will be one of the rare bars open Christmas Eve in Madison.

And not only will Bierock be open on Saturday December 24, we’ll toast to warm weather in winter with a Hawaii Bowl Watch Party.

The only college football game on Christmas Eve starts at 7:00 p.m. and will be shown on our big projection screen TV.

Don’t care who wins the game? Don’t worry. Neither do we. It’s just an excuse to celebrate before the holiday.

So before spending time with family for Christmas, come spend your pre-holiday with Bierock.


We’ll be giving away Christmas presents too. We’ll be tapping a keg of Big Wave Golden Ale by Kona Brewing Company in Hawaii, available at Happy Hour prices all day long.

And with every pint purchased, we’ll be giving away a Kona Brewing Company pint glass, one per person while supplies last starting at Noon.

In honor of the game, we’ll also be giving away leis and have Hawaiian-themed drink specials for customers, including mixers with pineapple juice.

As usual, the full food menu will be available all day long as will our 24 tap lines of craft beer.


The Hawaii Bowl features teams from Conference USA and Mountain West conferences.

Accepting invites to the game are the San Diego State Aztecs and Middle Tennessee State Blue Raiders.

Be prepared to catch a glimpse of San Diego State defensive lineman Jonah Tavai, an All-American.


So come to one of the few bars open on Christmas Eve in Madison for a festive atmosphere before the holiday starts.

Doors open at Noon and close when the game ends.

Bierock is located at 2911 N. Sherman Ave., part of the Northside TownCenter and across the street from Warner Park.

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