4th Annual Extra Life Gaming Marathon

Bierock bar and restaurant in Madison hosts its fourth annual Extra Life Gaming Marathon fundraiser on Saturday December 17th.

What does that entail? All you have to do is look at the Extra Life tagline:

Play Games. Heal Kids.

We’ll be hosting a gaming marathon from 11:00 a.m. to 5:00 p.m. And we take the event to a level appropriate of a Wisconsin bar: Play Games. Drink Beer. And Heal Kids.

For every draught beer purchased during the event, Bierock will donate $1 to Children’s Miracle Network Hospitals.

In the first year’s benefit, Bierock donated more than $100. Can we exceed that mark this year? Can we reach $200?


It doesn’t matter if you’re playing board games, card games or even handheld video games. All that matters is our participants are gaming or one sort or another during the marathon.

Bierock will have a variety of board games and decks of cards on hand, but customers are encouraged to bring in games like Jenga, Catan, Magic the Gathering, Connect Four, Balderdash, anything really.


The inspiration for hosting such an event comes from former Bierock bartender and current Titletown Brewing representative, Bryan Born, who’s held previous Extra Life marathons and will be in attendance for this year’s event.

Bryan has raised in excess of $1,000 for Children’s Hospital of Wisconsin as part of the local Hyrule Sages team.

In Bryan’s honor, we are tapping a keg of Titletown Redrum for the event, an imperial red ale aged on rum chips. The description from the brewery is as follows…

A deep, blood red, this imperial ale was aged on splinters of Paradise North Distillery rum-soaked oak and a maze of hops. Come drink with us…forever, and ever, and ever…

So come on down to Bierock on Sat. Dec. 17 for our third annual Madison Extra Life Gaming Marathon to raise some money for those in need.

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