3rd Annual Puppy Bowl Fundraiser for Humane Society

For the third consecutive year, Bierock is hosting a Puppy Bowl Watch Party benefitting the Dane County Humane Society on Sunday February 7th, 2021.

The 17th annual Puppy Bowl on Animal Planet will be shown on Bierock’s big projection screen TV.

Coverage starts at noon with the “Tail-gate” pregame show and then followed by the main event from 1:00 to 4:00 p.m.

Unfortunately the event won’t be same as in the past with capacity limited by Dane County and Madison Public Healthy. The goal this year is to modestly keep the event and fundraising opportunity alive and expand upon it next year.

This year we’re tapping a keg of Wisconsin Brewing Company’s Chocolate Lab Porter with all profits from sales of that keg going to the local Humane Society.


Yes, Bierock will still be showing the Super Bowl on the same date. The programs won’t overlap.

Just don’t expect us to show any of the pre-game football fluff. Instead, we’ll be showing fluff of another sort.

That’s where Bierock sets itself apart. You could go to any sports bar in America to watch the Super Bowl. Where else could you go to watch the Puppy Bowl but at Bierock?

When kickoff is about to approach around 5:30 p.m., we’ll turn the television to the Super Bowl and watch the NFL crown a new champion.

So come for the Puppy Bowl, stay to watch the Super Bowl, or just do one or the other. It doesn’t matter whether you’re into dogs, sports or both.


Bierock will have drink specials for customers on the day of the event.

To start, we’ll have to-go growler fills of WBC Chocolate Lab at a special price of $15 on the day of the event.

As for liquor, we’ll feature Tito’s, which has the tagline “Vodka for Dog People.” The cocktail list for the day will fittingly include the Greyhound and Salty Dog.

Our food menu, as usual, will also be available to customers on game day.


So come on out to one of Bierock’s popular fundraisers. Other benefits have included Children’s Miracle Network HospitalsNORMLWarner Park Youth Football and Dane Buy Local.

This Madison Humane Society fundraiser is a big one. Three television stations previously came out to cover the event: NBC 15Fox 47 and WKOW.

Unfortunately customers cannot bring their four-legged friends to the event due to health code regulations.

Bierock is located at 2911 N. Sherman Ave., part of the Northside TownCenter and across the street from Warner Park.

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