Bierock’s 4th Annual 420 Party in Madison!

Attention all jokers, smokers and midnight tokers!

On Thursday April 20 Bierock will host its fourth annual 420 Party, benefitting the ACLU of Wisconsin.

It’s an opportunity to celebrate all things marijuana with cannabis-themed beers, be it innuendo or implied.

We’ll have a toast at 4:20 p.m., and for the rest of the night, $1 from each of our featured beers will go toward the state chapter of the ACLU, the American Civil Liberties Union, which works on marijuana law reform.


Our lineup of beers on tap includes…

  • Pearl Street Smokin’ Hemp Porter
  • Saugatuck Cottonmouth Crusher
  • SweetWater 420 Pale Ale
  • Fair State Big Doinks
  • Stone Enjoy by 4/20
  • Lagunitas The Waldos

And we’re also featuring infusions of locally owned Honeybee Cannabis CBD to any drink.


Shortly before our toast at 4:20, we’ll have have opening remarks by Wisconsin state senator Melissa Agard regarding marijuana law reform.

Then at 8:00 p.m., we’re showing the movie Reefer Madness on our big projection screen TV. A propaganda film from 1936, it remains a cult classic.

So join us to support the legalization of marijuana in Wisconsin and the repeal of federal prohibition.

Bierock will have its full food and drink menu available the day of the event.

Located at 2911 N. Sherman Ave., Bierock is part of the Northside TownCenter and across the street from Warner Park.


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