Bierock will host a Hinterland Brewing pint glass giveaway during the NFL Draft in Madison on Thursday April 28.

Starting at 6:00 p.m. as television coverage of the first round commences, we’ll give branded glassware to the first 24 customers that purchase a pint of Hinterland beer, including their flagship Packerland Pilsner. Limit one per customer.

Bierock will be showing the NFL Draft on its big projection screen TV so customers can pretend they’re in the front row in Las Vegas along the Strip.

Hinterland Packerland Pilsner

It only made sense as an officially recognized Green Bay Packers bar that we’d choose to feature the brewery located in the Titletown District across the street from Lambeau Field.

According to the brewery…

First brewed to celebrate Green Bay’s Championship win in ‘97, this beer was benched, tweaked, then totally re-vamped before it exploded back on the field in 2014. It’s the perfect toast at any tailgate.

Bierock will also get a selection of Hinterland beers to complement Packerland Pilsner.

Doors open at 3:00 p.m. on Thursday and will remain open through the end of Round 1, closing at Midnight.

Bierock will continue to show NFL Draft coverage on the big screen on Friday April 30 and Saturday May 1.

If Bierock does not give away all the full inventory of pint glasses on Thursday, we will continue on Friday. However, there is no guarantee any will be available.

The full food and drink menu will be available the day of the event, including our Brat of the Week.

So join us to watch the NFL Draft in Madison and welcome the newest members of the green and gold.

The Packers have multiple picks in both the first and second rounds, so it should be a fun draft for all the Cheeseheads.

Located at 2911 N. Sherman Ave., Bierock is part of the Northside TownCenter and across the street from Warner Park.