Do Good, Drink Good Beer Pop-Up

On Saturday March 20, Bierock will hosts its first Do Good, Drink Good beer pop-up whose sales support charitable causes.

The beers for sale include a combination of packaged and tap beer, each of which donates a portion from their sales to worthwhile campaigns.

The packaged beer is available for pre-order through Bierock’s custom online ordering website. Pre-sales will take place through Friday March 19.

Walk-up sales for packaged beer will take place on March 20 if any is leftover after the pre-sale is over. There is no guarantee there will be leftover canned beer, so pre-order online to secure availability.

Operation s.o.s.

Operation S.O.S. #2

The first beer is Operation S.O.S. #2, a collaboration between 3 Sheeps in Sheboygan, 1840 Brewing Company in Milwaukee and 608 Brewing Company in La Crosse.

Operation SOS (Save Our Spots) is a series of three-way collaboration beers between 3 Sheeps and  other Wisconsin breweries with the goal of helping Wisconsin bars and restaurants make it through these difficult times. Everyone has a favorite “spot.” Where you go to watch a game, enjoy an evening out, take the family for dinner or just grab a beer after work. These places are all struggling and need our help. In an effort to bring customers in to our favorite “spots,” these beers will only be available to purchase at bars and restaurants in Wisconsin – no grocery stores, no liquor stores, not even our own taprooms.

S.O.S. #2 is a double dry hopped double IPA that checks in at 9.2% ABV and is brewed with Strata, Cashmere and Simcoe hops. It is available in four packs of 16 oz. tallboy cans.

Justif-i-ed PA by working draft

Our second beer is Justif-I-ed PA by Working Draft in Madison. According to the brewery

Justif-I-ed PA

Brewed in collaboration with our friends at Nehemiah and Justified Anger. This West Coast Hazy IPA is drier than our other Hazy IPAs and features Strata, Simcoe and Mosaic Hops for a big burst of guava, blueberry & dank tropical fruits. A simple grain bill of 2-row barley and flaked oats keeps things simple yet soft.

Justif-I-ed PA is available in four packs of 16 oz. tallboy cans checking in at 6.5% ABV. Working Draft donates $1 from each four pack sold to Justified Anger and can artist Lilada Gee, whose work was the first American company to portray a black woman on a beer can.

fvck covid by ale asylum

Our third and fourth packaged beers are part of the Fvck Covid series from Ale Asylum. According to the brewery…

Fvck Covid series

These beers have benefited organizations that support the hospitality community and frontline healthcare workers on a local level and a national level through our partnership with BrewPipeline.

Fvck Covid version 1.0 is a pilsner at 4.0% ABV while Fvck Covid version 2.0 is a hazy pale ale at 5.0% ABV. In contrast to the others in our beer pop-up sale, these two are available in six packs of 12 oz. cans.


Finally, our featured draught beer available for growler fills is Dankful by Sierra Nevada.

A better tomorrow is why we brew Dankful, a resinous West Coast IPA that supports nonprofits standing up for social equality, economic well-being, and environmental protection. Through this philanthropic pledge, we work with nonprofit partners dedicated to moving our communities forward.

Dankful checks in at 7.4% ABV. Sierra Nevada has committed at least $1 million in donations to non-profits including its first national partner, World Central Kitchens.

Beer pop-up

Growler fills will only be available on a walk-up basis starting March 20. No pre-sales will take place for Dankful.

Pick up of cans for our beer pop-up will take place from noon to 4 p.m. on Saturday March 20. Once again, place your pre-order at our custom online ordering site to secure availability.

Bierock will have both indoor and outdoor dining with its full available food menu on the day of the event. It will also have the NCAA March Madness basketball tournament on its big projection screen TV.

Located at 2911 N. Sherman Ave., Bierock is part of the Northside TownCenter and across the street from Warner Park.

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