In honor of the world’s premier cycling event, Bike to Bierock Day will be held on Sunday July 28, coinciding with the final stage of the Tour de France.

We’re opening the doors to Bierock an hour early, starting at 10:00 a.m. with Stage 21 of the Tour de France ending at the Champs-Élysées on the big screen.

To celebrate the occasion, we’ll be tapping two cycling-themed beers, Fixed Gear Red IPA by Lakefront Brewery in Milwaukee and then the local Commuter Kölsch by One Barrel Brewing.

All cyclists will get up to two $3 pours of the featured beers plus our popular weekend-only Breakfast Bierock for only $5. Children will get Sprecher soda bottles for just $2. Just show your helmet.