We heard what you had to say when we solicited feedback on our potential logo both on our website and on social media.

The majority of respondents liked the brown and mustard yellow logo that incorporated the hop.

However, there, there were a significant number of people that cast their vote for the black and white circular logo.

So we combined elements of both.

Bierock’s new logo features the hop logo with the brown and yellow color scheme framed by a circle, perfect for placing our brand on pictures, advertising, menus and just about anything else.

Thanks, everyone, for their sharing their input. And once again, thanks to graphic designer Kate Wienke for her image mastery. We look forward to it becoming a memorable icon in Madison and across Wisconsin.