Mele Kalikimaka! An annual tradition at Bierock, we’ll have our tongue-in-cheek Hawaii Bowl Watch Party on Christmas Eve. The game itself starts at 7:00 p.m. CT on… Read more “Hawaii Bowl Watch Party 2025”
Category: Sports Watch Parties
Drinksgiving 2025 at Bierock
The day before Thanksgiving has come to have a lot of names associated with it: Drinksgiving, Friendsgiving, Blackout Wednesday. It doesn’t matter what you call it, but… Read more “Drinksgiving 2025 at Bierock”
LeRoy Butler Pint Glass Giveaway & Watch Party
On Sunday November 23, customers have the opportunity to take home a pint glass featuring the likeness of LeRoy Butler. The glass features the former Packers safety… Read more “LeRoy Butler Pint Glass Giveaway & Watch Party”
Milwaukee Brewers Playoff Watch Parties in Madison
The Milwaukee Brewers are in the midst of one of their best seasons in team history, and we’re here to celebrate. Bierock will host Watch Parties with… Read more “Milwaukee Brewers Playoff Watch Parties in Madison”
Bike to Bierock Day 2025
In honor of the world’s premier cycling event, the 7th annual “Bike to Bierock Day” will be held on Sunday July 27th, coinciding with the final stage… Read more “Bike to Bierock Day 2025”
6th Annual Kentucky Derby Watch Party
Bierock is host to its sixth annual Kentucky Derby Watch Party in Madison on Saturday May 3, 2025. In celebration, Bierock honors the best of what the… Read more “6th Annual Kentucky Derby Watch Party”
NFL Draft Pint Glass Giveaway with Titletown
Bierock will host a Titletown Brewing Company pint glass giveaway during the NFL Draft in Madison on Thursday April 24, 2025. Starting at 6:00 p.m. as television… Read more “NFL Draft Pint Glass Giveaway with Titletown”
The Masters at Bierock: Pimento Cheese & Strick 9
A tradition unlike any other: Pimento cheese sandwiches during The Masters. From Thursday April 10 through Sunday April 13, Bierock will serve the iconic pimento cheese sandwiches… Read more “The Masters at Bierock: Pimento Cheese & Strick 9”
Open Early for Brewers Opening Day
Opening Day for the Milwaukee Brewers is Thursday March 27, and we’re here for it. Bierock will open early on Mar. 27 with doors opening for a… Read more “Open Early for Brewers Opening Day”
March Madness & Bock Beer Day
First things first. It’s March Madness. We’re putting down the big projection screen TV for the first round of the NCAA men’s basketball tournament. And we’ll have… Read more “March Madness & Bock Beer Day”