On Thursday June 4, Bierock celebrates Madison Bike Week with a Madison Night Mares Ticket Giveaway.

Starting at 3:00 p.m. when doors open, the first 10 customers showing their bike helmets will receive a voucher for one free grandstand ticket to a Night Mares game.

The Night Mares are Madison’s summer league collegiate softball team playing across the street at Warner Park.

Not one of the the first 10 customers? There’s one more chance to win a four-pack of vouchers.

After the first 10 vouchers are given away, there’s one last chance with customers showing their bike helmet will be entered into a drawing to win four vouchers.

The drawing will be held at 10:00 p.m. and customers need not be present to win.

And yes, this promotion will only be available to those biking to Bierock and not other customers.

The Night Mares home opener takes place on Tuesday June 9.

Happy Hour takes place at Bierock from 3:00 to 5:00 p.m. with $1 off all full-size alcoholic drinks.

All customers whether biking or not are welcome to take advantage of our weekly Thursday Sausage of the Week.

As a business partner of the Madison Night Mares and Mallards and the closest bar to the stadium, it only made sense to offer this promotion.

Bike parking is available with racks adjacent to Bierock in front of Pickle Pro Courts, Habanero’s and elsewhere in the shopping center by Goodwill, Willy Street Co-op, El Sabor de Puebla and more.

Located at 2911 N. Sherman Ave., Bierock is part of the Northside TownCenter and across the street from Warner Park.