5th Annual Oktoberfest in Madison Featuring Potosi

For a fifth consecutive year, Bierock is hosting an Oktoberfest celebration in Madison.

It will span two weekends on Saturday September 24th and Sunday September 25th and again Saturday October 1st and Sunday October 2nd.

With a German-inspired menu, it only makes sense to mark the occasion in style.

Featuring Potosi Brewing Company, we’ll have a tap takeover featuring several beers, including a couple festive autumn-inspired releases.


For a fourth straight year we’ll be giving away 100 prizes, one per person with every pint of Potosi purchased. The first 25 pints sold each day will be eligible to win a prize.

A few of the prizes are as small as beer stickers or a can koozie but ranging all the way up to free drinks, pint glasses, t-shirts, gift certificates and more!

The lineup from Potosi will include…

  • Potosi Oktoberfest, of course
  • Potosi Stingy Jack Pumpkin Ale
  • Potosi Czech Pilsner
  • More to be announced

This is in addition to our lineup of 24 tap lines, including an imported German beer line and other seasonal specialties.

Of course, the full food menu will also be available, highlighted by our always-popular homemade pretzels with a side of pimento cheese dip.

We’ll also have our Tailgate Bierock! Stuffed with bratwurst from Beef Butter BBQ, cheese curds and caraway-seasoned sauerkraut, it offers a taste of German influence.


Don’t forget about Badgers and Packers football games each day spanning both weekends. Each game can be viewed on our big projection screen TV.

Full indoor and outdoor dining is available. And there is a canopy in case of inclement weather.

The event will be held rain or shine. Come dressed appropriately.

Finally, we’ll also have an Oktoberfest-inspired musical playlist as background music for the festivities when football isn’t on the TV.

So come on out and take part in a seasonal tradition. Prost!

Bierock is located at 2911 N. Sherman Ave., part of the Northside TownCenter and across the street from Warner Park.

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