Puppy Bowl 2022: Humane Society Fundraiser

For a fourth consecutive year, Bierock is hosting a Puppy Bowl Watch Party benefitting the Dane County Humane Society on Sunday February 13th, 2022.

Starting at 1:00 p.m. with the “Tail-gate” pregame show through the remainder of the evening, Bierock will donate 10% of its sales to the DCHS.

The 18th annual Puppy Bowl on Animal Planet will be shown on Bierock’s big projection screen TV.

super Sunday

Yes, Bierock will still be showing the Super Bowl on the same date. The programs won’t overlap.

Just don’t expect us to show any of the football pregame fluff. Instead, we’ll be showing fluff of another sort.

That’s where Bierock sets itself apart. You could go to any sports bar in America to watch the Super Bowl. Where else could you go to watch the Puppy Bowl but at Bierock?

When kickoff is about to approach around 5:30 p.m., we’ll turn the television to the Super Bowl and watch the NFL crown a new champion.

So come for the Puppy Bowl, stay to watch the Super Bowl, or just do one or the other. It doesn’t matter whether you’re into dogs, sports or both.

Food & Drink specials

Bierock will have food and drink specials for customers on the day of the event.

Appropriately as a craft beer bar, Bierock will be featuring Chocolate Lab Porter by Wisconsin Brewing Company on tap.

As for liquor, we’ll feature Tito’s, which has the tagline “Vodka for Dog People.” The cocktail list for the day will fittingly include the Greyhound and Salty Dog.

On the food side, the popular Tailgate Bierock will return for one last time this season.

Typically served only on Packers and Badgers football gamedays, the Tailgate Bierock is stuffed with brats from neighboring Beef Butter BBQ, cheese curds from Farmer Johns and caraway-seasoned sauerkraut.

Dessert will aptly include Puppy Chow.

madison humane society fundraiser

So come on out to one of Bierock’s popular fundraisers. Other benefits have included Children’s Miracle Network Hospitals, NORML, Warner Park Youth Football and Dane Buy Local among others.

This Madison Humane Society fundraiser is a big one. In 2019, three television stations came out to cover the event: NBC 15, Fox 47 and WKOW.

Unfortunately customers cannot bring their four-legged friends to the event due to health code regulations.

Bierock is located at 2911 N. Sherman Ave., part of the Northside TownCenter and across the street from Warner Park.

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