Open Christmas Eve: Hawaii Bowl Watch Party

Mele Kalikimaka. Bierock will be one of the rare bars open Christmas Eve in Madison.

And not only will Bierock be open on Friday December 24, we’ll toast to warm weather in winter with a Hawaii Bowl Watch Party.

The only football game on Christmas Eve starts at 7:00 p.m. and will be shown on our big projection screen TV.

Don’t care who wins the game? Don’t worry. Neither do we. It’s just an excuse to celebrate before the holiday.

So before spending time with family for Christmas, come spend your pre-holiday with Bierock.


In honor of the game, we’ll be giving away leis and have Hawaiian-themed drink specials for customers, including mixers with pineapple juice.

We’ll also tap a keg of Big Wave Golden Ale by Kona Brewing Company in Hawaii, available at Happy Hour pricing all day long.

Prior to the game starting, we’ll also have our typical Friday Happy Hour pricing special, which is $1 off all full-size drinks from 3 to 5 p.m.

As usual, the full food menu will be available all day long as will our 24 tap lines of craft beer.


The Hawaii Bowl features teams from the American Athletic and Mountain West conferences.

Accepting invites to the game are the Memphis Tigers and hometown Hawaii Rainbow Warriors.

Be prepared to catch a glimpse of Hawaii running back and return specialist Calvin Turner, the Most Outstanding Offensive Player of last year’s New Mexico bowl.


So come to one of the few bars open on Christmas Eve in Madison for a festive atmosphere before the holiday starts.

Doors open at 3:00 p.m. and close when the game ends.

Bierock is located at 2911 N. Sherman Ave., part of the Northside TownCenter and across the street from Warner Park.

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