4th Annual Oktoberfest in Madison Featuring Potosi

For a fourth consecutive year, Bierock is hosting an Oktoberfest celebration in Madison.

And or the first time, it will span two weekends on Saturday September 25th and Sunday September 26th and again Saturday October 2nd and Sunday October 3rd.

With a German-inspired menu, it only makes sense to mark the occasion in style.

Featuring Potosi Brewing Company, we’ll have a tap takeover featuring five beers, including a couple festive autumn-inspired releases.


For a fourth straight year we’ll be giving away 100 prizes, one per person with every pint of Potosi purchased. The first 25 pints sold each day will be eligible to win a prize.

A few of the prizes are as small as beer stickers or a can koozie but ranging all the way up to free drinks, pint glasses, t-shirts, gift certificates and more!

The lineup from Potosi will include…

  • Potosi Oktoberfest, of course
  • Potosi Stingy Jack Pumpkin Ale
  • Potosi Czech Pilsner
  • Good Old Potosi Golden Ale
  • Potosi Tangerine IPA

This is in addition to our lineup of 24 tap lines, including an imported German beer line and other seasonal specialties.

Of course, the full food menu will also be available, highlighted by our always-popular homemade pretzels with a side of pimento cheese dip.

We’ll also have our Tailgate Bierock! Stuffed with bratwurst from Beef Butter BBQ, cheese curds from Farmer Johns’ and caraway-seasoned sauerkraut, it offers a taste of German influence.


Don’t forget about Badgers and Packers football games each day spanning both weekends. Each game can be viewed on our big projection screen TV.

Bierock will have an expanded outdoor patio for the weekend, featuring more tables and seating thanks to the city’s Streatery program. There is a canopy in case of inclement weather.

Full indoor and outdoor dining is available. At the time of publication, masks are required indoors when not eating or drinking, although no masks are required outside.

The event will be held rain or shine. Come dressed appropriately.

Finally, we’ll also have an Oktoberfest-inspired musical playlist as background music for the festivities.

So come on out and take part in a seasonal tradition. Prost!

Bierock is located at 2911 N. Sherman Ave., part of the Northside TownCenter and across the street from Warner Park.

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