Bierock will host a Hinterland Brewing pint glass giveaway during the NFL Draft in Madison on Thursday April 29.

Starting at 6:00 p.m. as television coverage of the first round commences, we’ll give branded glassware to the first 24 customers that purchase a pint of Hinterland’s Packerland Pilsner. Limit one per customer.

Bierock will be showing the NFL Draft on its big projection screen TV so customers can pretend they’re in the front row in Cleveland along the backdrop of Lake Erie.

hinterland’s packerland pilsner

It only made sense as an officially recognized Green Bay Packers bar that we’d choose to feature the brewery located in the Titletown District across the street from Lambeau Field as we find out the newest member of the green and gold.

According to the brewery…

First brewed to celebrate Green Bay’s Championship win in ‘97,  this beer was benched, tweaked, then totally re-vamped before it exploded back on the field in 2014. It’s the perfect toast at any tailgate.

Doors open at 3:00 p.m. on Thursday and will remain open through the end of Round 1 despite a posted closing time of 8:30 p.m.

Bierock will continue to show NFL Draft coverage on the big screen on Friday April 30 and Saturday May 1.

If Bierock does not give away all the full inventory of pint glasses on Thursday, we will continue on Friday. However, there is no guarantee any will be available.

The full food and drink menu will be available the day of the event.

So join us to watch the NFL Draft in Madison and welcome the newest member of the Green Bay Packers.

At the time of publication, Bierock is limited to 50% indoor capacity with additional full outdoor seating available.

Located at 2911 N. Sherman Ave., Bierock is part of the Northside TownCenter and across the street from Warner Park.