A tradition unlike any other: Pimento cheese sandwiches during The Masters.

From Thursday April 8 through Sunday April 11 Bierock will serve the iconic pimento cheese sandwiches that have become part of Masters lore.

It’s simple yet delectable. We spread our popular house-made pimento cheese—the same we serve with our pretzels—between two slices of bread. The perfect finger food.

Meanwhile, the golf tournament will be on our big projection screen TV. So while you’re at Bierock, you can pretend you’re on the 18th green at Augusta.

plus azalea Cocktails

We’ll also be serving Azalea cocktails, named after the flower prominently seen on the golf course. Made with vodka, lemon and pineapple juice, grenadine and lemon slice garnish, it’s the perfect pink tribute to spring.

Don’t forget that the first and second rounds will be wrapping up during Happy Hour at Bierock on Thursday Apr. 8 and Friday Apr. 9. From 3:00 to 5:00 p.m., customers will get $1 off all full-size drinks.

At the time of publication, Bierock is limited to 50% capacity meaning 48 visitors plus additional full outdoor seating availability.

get your pimento cheese sandwich

Customers can also order pimento cheese sandwiches and the rest of our menu online for takeout at bierock.square.site.

So stop on by, watch The Masters and grab some food and drink. We’ll have the rest of our full food menu available during the event.

The Masters is back in its traditional spring calendar space after being postponed to the fall in 2020.

Dustin Johnson is the reigning champion, but he’ll have plenty of competition to win back the Green Jacket this year.

Bierock opens at 3 p.m. on weekdays and 11 a.m. on weekends.

Located at 2911 N. Sherman Ave., Bierock is part of the Northside TownCenter and across the street from Warner Park.