2nd Annual Bike to Bierock Day

In honor of the world’s premier cycling event, the 2nd annual Bike to Bierock Day will be held on Sunday Sept. 20, coinciding with the final stage of the Tour de France.

With specials for those riding bikes to Bierock, the event takes place all day long when doors open at 11:00 a.m. to close at 8:30 p.m.


Select craft beers will be on tap for $4 each along with free upgrades on all entrée orders of bierocks and burgers.

Typically all entrées at Bierock come with chips and a pickle by default, but customers can choose to upgrade to cole slaw, potato salad or potato wedges.

Children can get Sprecher soda bottles for just $2. All anyone needs to do is just show their cycling helmet.

The full food and drink menu will be available on the day of the event.

An abundance of bike parking can be found at the Northside TownCenter with racks outside neighboring businesses at Habaneros, Benvenutos, Goodwill, Willy Street Co-op and Walgreens.

At the time of publication, Bierock is limited to outdoor seating, but we will feature an expanded patio with more tables and chairs and our canopy to accommodate more patrons thanks to the city of Madison’s Streatery program.


Originally supposed to be held on Sunday July 19, the Tour de France was postponed due to COVID-19.

The Tour de France concludes with Stage 21, ending at the Champs-Élysées in Paris.

Bierock is located at 2911 N. Sherman Ave, part of the Northside TownCenter and across the street from Warner Park.

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