Bierock bar and restaurant is the best place to watch the Rose Bowl in Madison on New Year’s Day.

Kickoff is at 4:00 p.m. on Wednesday January 1st with the game on our big projection screen TV.

A Watch Party will be held for Wisconsin vs. Oregon complete with food and drink specials for fans.

Food & Drink specials

The specials begin with our popular Tailgate bierock stuffed with brats from neighboring Beef Butter BBQ, cheese curds from Carr Valley in Middleton and caraway-seasoned sauerkraut.

Available only on football game days, the Rose Bowl marks the last Badgers of the season that customers will be able to get the Tailgate bierock.

As for drinks, we’ll have Badger Club Amber by Wisconsin Brewing Company on special.

Bottles will be available for $3 each or a bucket of five for $12.

And don’t forget the touchdown shots every time the Badgers cross the goal line into the end zone.

Watch the rose bowl in Madison

The Badgers and Ducks meet at the iconic stadium in Pasadena, California looking to close out the season with a win and build momentum toward the 2020 season.

Although they lost to Ohio State in the Big Ten championship game, the Badgers managed a 10-win season by winning the Big Ten West division.

Oregon, meanwhile, upset Utah to win the Pac-12 Conference on their way to 11 wins on the year.

Featuring two strong offensive lines, the Rose Bowl could be decided in the trenches.

The game also very likely represents the last game in a Badgers uniform for running back Jonathan Taylor. And with just 91 yards Taylor could finish with 2000 yards rushing for a second straight season.

Bierock Watch Parties

Bierock’s full food menu will be available during the game as will 24 tap lines of craft beer. Watch parties are held for every Badgers football game.

Located at 2911 N. Sherman Ave., Bierock is part of the Northside TownCenter, across the street from Warner Park.