As the Green Bay Packers kick off the NFL’s 100th season, the celebration starts at Bierock.

The Packers host their longtime rival Chicago Bears in the season opener on Thursday Sept. 5 at 7:20 p.m. with the game on the big projection screen at Bierock.

As customers have come to expect, there will be food and drink specials on game days at Bierock.

It starts with the popular Tailgate Bierock on the food menu. Freshly baked, it’s stuffed with beer bratwurst, cheese curds and sauerkraut and served with a side of yellow mustard.

Bierock is proud to partner with local businesses on this product. The brats are sourced from Northside neighbor Beef Butter BBQ while the cheese curds come courtesy of Carr Valley Cheese in Middleton.

Beer from Titletown Brewing Company will also be on special with happy hour pricing during the game, meaning $1 off the Green Bay based brews.

Not only does the game commemorate the league’s 100th season, it’s also the NFL’s annual nationally televised Kickoff game, which gets underway before the rest of the schedule starts.

Bierock is an officially-recognized Packers bar by the team itself.

So let’s celebrate. Go Pack Go!