Bierock is reaching out via the web in an effort to get people out of virtual reality and into the real world. The signal is being sent online via NextDoor, Reddit and social media like Facebook, Twitter and Instagram.

Come meet your neighbors for Northside Night at Bierock on Thursday Feb. 21 from 6:00 to 8:00 p.m. and receive a discount.

The event is all about socializing and giving. We’re asking customers to bring a recommended donation of a children’s book on that particular date that will be given to Mendota Elementary School.

All Northside Madison residents will receive 15% off their bill during the two-hour window on Feb. 21. We’re working on the honor system here. All you have to do is tell your server and the discount will be applied.

Just before 8:00 p.m., we’ll have a couple questions of casual Northside trivia to win prizes.

If customers want to stick around for our weekly Thursdays Rock at Bierock event that starts at 8:00 p.m., they’re more than welcome.

Based on the response, we’re willing to make Northside Night a monthly occurring event. Bierock strives to be a comfortable neighborhood establishment where locals can talk and bond over food and drink.

See you on Thursday Feb. 21!