Bierock Introduces Secret Menu Day

Bierock is proud to introduce the inaugural Secret Menu Day on Wednesday January 20, 2021 featuring the debut of its Spicy Smoky Bierock.

Here’s how it works: Bierock will promote the secret menu item once and only once per year. The Spicy Smoky Bierock will appear on our menu both online and in-person for one day only.

After Wednesday Jan. 20, customers will still be able to order the Spicy Smoky Bierock, but they’ll have to do it from memory. It won’t be promoted anywhere again until 2022, at least not by us.

So what is the Spicy Smoky Bierock? It starts with our Classic Bierock stuffed with beef, sauerkraut and onion. We add smoked gouda and pickled jalapeños. It’s then served with a side of our house-made burger sauce to dip.

As with all entrées, it will come with chips and a pickle by default. Customers also have the option to upgrade to potato wedges, potato salad or slaw.

Appropriately, Secret Menu Day will be available to customers both in house and those choosing takeout or curbside pick-up.

If ordering online, customers will want to use our custom ordering site at

The Spicy Smoky Bierock will not be available before January 20, 2021.

The full menu will still be available the day of the event.

Bierock is located at 2911 N. Sherman Ave., part of the Northside TownCenter and across the street from Warner Park.

After Wed. Jan. 20, this message will self destruct.

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